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An important aspect of your web business is analyzing your website traffic. This will give you proper understanding of your website visitors behavior so that you can adjust your keywords, content and/or fine-tune your web pages to increase conversion rates.

But before you can analyze your website traffic you must know what to look for and how to interpret the data collected.

Hits

Analyzing Your Website Traffic Data

They are simply the number of information requests received by the server. If your web page has 15 graphics, the server will record 16 hits (15 for graphics and 1 for html file), when in actual fact only one visitor is requesting for the web page. The hits figure is inflated. It is not useful in analyzing your web traffic.

Page Views

It is exactly what it means. For example if a visitors access 5 pages of your website, your web host server will record 5 page views. Page view does not tell you how many different visitors are coming by your website. Though, it is a good gauge of the ability of your web pages to retain the interest of your visitors. This is an important consideration for attracting high paying advertisers.

Visitors

Your web host server captures the IP addresses of your visitors (not search robots) and records the number of people who visited your website. The same visitor who visited 20 pages of your website will register 20 page views but only 1 visitor.

Obviously page view and visitors are essential to analyzing your web traffic and understanding visitors' behavior.

Effectiveness of your web pages

At a glance, it would appear that the more visitors you see recorded, then your website must be doing well. Not necessarily. You must look at the behavior of your visitors once they landed on your web page to properly gauge the effectiveness of your website. One way to determine this is to find out how much time on average visitors spend at your website. If the time spent is short, it could mean one of three things or all.

1.Your keywords are attracting the wrong kind of visitors.

2.You need to improve on your page content.

3.Your web design is too overwhelming that visitors find it hard to navigate, causing them to exit quickly.

You need to pinpoint the problem and fix it. Then use the average time spent by visitors at your website to gauge the effectiveness of the fix.

Every website has exit pages, such as final sales order or contact page. As the name suggests, this is the page where your visitors make their exit. However, it is normal for your web data to show several exit pages because not every visitor will find exactly what he/she is looking for. If you notice an exit trend on a particular page that is not designed to be an exit page, for example your homepage, then you need to closely examine it and fix the problem. Once the problem is fixed you'll see visitors moving through your website instead of exiting at the wrong page.

If you notice visitors spending a lot of time on a particular page, it would be wise to shift your marketing focus to the page in mention.

Key Search Phrases

You are getting targeted traffic if your key search phrases bring you consistent traffic. The more targeted your web traffic the chances of conversion are higher. Your key search phrases are vital to bringing targeted visitors to your website who are ready to do business with you.

Lastly, if you find that visitors are finding your site by typing in your URL, it means you have achieved brand recognition.

Congratulations!

Accuracy of Your Interpretation of Web Data

The accuracy of the interpretation of your website traffic data is proportional to the numbers of your website visitors. That means if more visitors come to your website, the more accurate will be your interpretation, and the more precise your analysis of visitors behavior. For smaller number of visitors, a few anomalous visitors can distort the analysis.

Analyzing website data is time consuming but it is worth it. It is an important area of your Internet marketing campaign. Imagine spending hundreds and even thousands of dollars on advertising to drive targeted to your site and yet see low conversion rates, and you have no clue how to fix the problem. Or you may spend hours modifying your web pages without knowing how effective are the changes you have made.

Interpreting your website traffic data correctly is crucial to your business bottom-line. Therefore, It is imperative that every online marketer knows how to analyze website traffic data with competence.

Analyzing Your Website Traffic Data

Gerrick W – mailto:gw@1stinternetmarketingsolution.com Information and Software Tools You Need to Effectively Promote Your Online Business. Visit: http://www.1stinternetmarketingsolution.com

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Let's discuss the difference between NYC and traffic courts in other parts of NYS. First, no plea bargaining is allowed in NYC. This hurts drivers with good records. In NYC its win or lose and if you lose you can't explain your way to a lesser fine and lower points: you get the full penalty.

Second, NYC is civil in nature with a specialized administrative procedure found in the DMV rules while the rest of NYS has criminal procedure law (CPL) as the basis for a traffic ticket hearing which protects motorists far more then the DMV procedure does. Third, rules of evidence are relaxed in NYC helping police officers to prove their cases by relying on pure hearsay testimony. For instance, police do not have to offer proof that the radar was calibrated correctly on a speeding charge or that a traffic light was placed properly and or working according to the DOT. This reduces an officer's testimony to mere words and makes it very easy for him or her to prove their case.

Traffic

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Fourth, in NYC the burden of proof the People have is clear and convincing evidence as opposed to beyond a reasonable doubt. Therefore in NYC the cops must establish the case by 51% making it slightly more likely then not that you committed the offense. This makes it easy again for the police to prove their case against a motorist. Fifth, the appeals process in NYC is civil and administrative according to DMV rules and procedures as opposed to criminal and more protective of motorist rights in most other parts of the state. Typically an appeal from traffic court outside the City goes to the appellate term which composed of competent judges of the Supreme Court system. NYC appeals go to DMV employee attorneys or clerks who typically uphold the decision of the administrative law judge at the trial level. Sixth, general procedure in NYC is to emphasize speed and efficiency over justice and concern for the rights of the accused.

Beat NYC Traffic Tickets

One right you do have in both places is the right to an attorney. This is crucial to prevailing in NYC traffic court.

What can an attorney do in NYC? First, an attorney can be fully familiar with the substantive traffic law which in NYS is generally found in the Vehicle and Traffic Law or VTL. Let's take VTL section 1111D1 for example. That is a NYC red light provision. The cop must show by clear and convincing evidence (51%) that you went through a red steady red light in NYC.

The police must state:

1. light was working before and after a stop,
2. traffic conditions,
3. weather conditions,
4. type of light whether it was circular or an arrow,
5. road conditions,
6. emergency vehicles or other officers.

The police officer who issued your summons must state at least all of these elements of the offense. If the officer missed one of these elements and the judge is fair, you are NOT guilty. The attorney must really know the substantive law and the points of each offense to emphasis with each particular judge in NYC traffic court.

It is possible to prevail in NYC traffic court. In fact, with an attorney representing you, more often then not your case will be dismissed. You can do it yourself if you want to, but in NYC the professional driver or those who want to save points and money generally use a lawyer who is usually very reasonable in price. Thanks for taking the time to read this article.

Beat NYC Traffic Tickets

Michael Spevack is an NYU School of Law Graduate and for over a decade has been a lawyer in the taxi industry in NYC. He fights traffic tickets such as speeding tickets, red light tickets, disobey traffic device tickets, pass a school bus tickets, etc. on behalf of some of the largest taxi garages in the City and is now available to the public to fight tickets. Call him at 1-866-LAW-MIKE (529-6453) or 212.754.1011 or visit his website at http://www.trafficticketnyc.com.

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Wednesday, August 22, 2012

Analyzing Your Website Traffic Data

Saturday, August 18, 2012

Beat NYC Traffic Tickets

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